The natural, easy-to-apply lip balm tastes like a delicious and lively orange ice cream.

Crazy Rumors is the crazy and creative dream of American couple Edie and Brian Himmel to modestly develop the world’s best 100% natural and vegan lip balm. The story began in Brooklyn, New York, when the couple discovered that there seemed to be only simple and boring lip balms on the market, and all the wild and fun lip creams were invariably full of synthetic ingredients.

The delicious, colorful and fun edible lip creams developed by Edie and Brian have been inspired by the American ice cream bar, mouthwatering desserts, classic soft drinks, favorite caramels, etc.